DMGS stands for Dutch Museum Gift Shop. The new webshop sells merchandise from Dutch museums from their own museum shops.
The platform has been live since mid-May. DMGS aims to promote and sell products from Dutch and Flemish museums in order to support cultural heritage and to give museums an independent source of income, according to initiator Jitske Naberman: ‘Online sales are not high on the priority list of museums, but right now a webshop also means extra income for them. ”The platform was established in collaboration with the Eye Film Museum and the Rijksmuseum. For the time being, only Eye products are for sale, but the Rijksmuseum will follow around July with a collection of merchandise.
