Maison Amsterdam

until April 3, 2022

De Nieuwe Kerk Amsterdam

Until April 3, 2022, De Nieuwe Kerk will be the country’s largest fashion house for more than six months: MAISON AMSTERDAM. City, fashion, freedom. The exhibition presents over 150 creations, historical and contemporary, that tell stories of Amsterdam as a fashion capital with its own, entirely unique signature. MAISON AMSTERDAM seeks out what is typically ‘Amsterdam’ about the fashion of this creative city. It is the first large-scale fashion exhibition that has the city of Amsterdam at its core.

Collection | Designers from then and now

MAISON AMSTERDAM presents historic masterpieces from the fashion collection of collaboration partner, the Amsterdam Museum, as well as a wide variety of contemporary designs. On display are creations by famous twentieth century couturiers such as Dick Holthaus, Edgar Vos, Frank Govers, Frans Molenaar and Max Heymans, and also internationally renowned designers of today, such as Bas Kosters, Iris van Herpen, Jan Taminiau, Viktor & Rolf. The new generation if featured prominently with designers like Amber Jae Slooten, Karim Adduchi, Ninamounah, Bonne Suits, Patta and Daily Paper. Furthermore, Amsterdam is highlighted as Denim City: the hotspot of famous denim labels such as G-Star.

Tickets now available online

Buy tickets for the exhibition MAISON AMSTERDAM . The exhibition is only accessible with an e-ticket.

Strolling through the city

In the exhibition you take a stroll through the city and through periods in time. Beginning on Dam Square, where De Nieuwe Kerk is located. And onwards, past places such as the Zeedijk, the Vondelpark and the Eastern Ports, each associated with their own specific fashion themes. You dive into the nightlife of the roaring twenties and the heyday of the famous ’80s and ‘90s nightclubs RoXY and iT. You visit historic department stores, fashion shows and festivals, such as the Hartjesdagen and Keti Koti. What effect does freedom, but also unfreedom, have on fashion.

More information about the exhibition.


Maison Amsterdam – De Stad, De Mode, De Vrijheid

(This catalogue is only available in Dutch).

Maison Amsterdam is about 250 years of fashion history of the capital: the liberal and creative city where anything is possible. It tells the story of the eccentric fashion city that Amsterdam became as a result. The central theme is how the theme of freedom, but also lack of freedom, determined fashion through the ages.

In the book, the reader takes a walk through the city, past famous places such as Dam Square, Zeedijk, Oostelijke Handelskade and Vondelpark. Iconic haute couture shines in the world of Amsterdam’s old fashion palaces. But revolutionary fashion trends, such as Mary Quant’s mini-style, have a place in this book, as well as other styles that grew out of celebration and protest, such as hippie and punk. And how could it be otherwise: Amsterdam Denim Capital is of course also discussed – Amsterdam is the cradle of many well-known jeans brands.

The emphasis is on individual garments and styles, each of which tells its own story about freedom and lack of freedom, through the eyes of the designer or maker. Closely linked to current themes such as sustainability, gender and diversity in the broadest sense of the word.


XHOSA limited edition Amsterdam shawl

A square shawl, in lime or dark green, exclusively designed by Xhosa for the exhibition Maison Amsterdam at De Nieuwe Kerk.

The shawl is made of woven polyester and features a full-colour print of a traditional Saramaccan graphic. Available in two different colours.

XHOSA limited edition Amsterdam shawl

A square shawl, in lime or dark green, exclusively designed by Xhosa for the exhibition Maison Amsterdam at De Nieuwe Kerk.

The shawl is made of woven polyester and features a full-colour print of a traditional Saramaccan graphic. Available in two different colours.


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