Rethinking Fashion Globalization


Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse.

This edited collection features an essay by Tropenmuseum conservator Daan van Dartel.

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Rethinking Fashion Globalization draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, ‘Disruptions in Time and Space’, ‘Nationalism and Transnationalism’ and ‘Global Design Practices’. These themes re-map fashion’s origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.

Table of contents:

Foreword – Angela Jansen (Chair of the Research Collective for Decolonizing Fashion)

1. Introduction: Decolonial Critiques of Fashion Globalization and De-Globalization (co-authored by the editors)

Section I: Disruptions in Time and Space

Introduction – Sarah Cheang (Royal College of Art, UK)
2. Kimono Migrating Across Borders: A Preliminary Study into the Discovery of Waso Culture Outside of Japan – Yoko Takagi (Bunka Gakuen University, Japan) & Saskia Thoelen (Bunka Gakuen University, Japan)
3. East Asian Global Connections and Fashion Histories – Sarah Cheang (Royal College of Art, UK) and Elizabeth Kramer (University of Northumbria, UK)
4. Surinamese Kotomisi: Multiple Identities of Fashion – Daan van Dartel (National Museum of World Cultures, the Netherlands)
5. Coats and Trousers: Redrawing the Map to Rescript the Narrative – Abby Lillethun (Montclair State University, USA) and Linda Welters (University of Rhode Island, USA)

Section II: Nationalism and Transnationalism

Introduction – Erica de Greef (independent fashion curator, Cape Town, South Africa)
6. #OWNYOURCULTURE – Decolonising Fashion Through Traditional Jewelry – Chepkemboi J Mang’ira (OwnYourCulture, Nairobi)
7. Kawaii Fashion Discourse in the 21st Century: Transnationalising Actors – Kyoko Koma (Meiji University, Japan)
8. Melancholia at the Margins: Place and History in the Fashion of Aotearoa New Zealand – Harriette Richards (Western Sydney University, Australia)
9. Negotiating Identities: The Fashion of Nyonyas in Early Twentieth Century Singapore – Courtney R. Fu (National University of Singapore)

Section III: Global Design Practices

Introduction – Yoko Takagi (Bunka Gakuen University, Japan)
10. Creative Collaborations between Consumers and Fashion Designers: The Role of Fashion Posters in Urban and Rural Ghana. Malika Kraamer (University of Leicester, UK) & Osuanyi Quaicoo Essel (University of Education Winneba, Ghana
11. State of Fashion: Searching for the New Luxury. Imagination, Sustainability, Embodied Practice, Craft Revival, New Narratives – Jose Teunissen (University of the Arts London, UK)
12. Making the Ordinary Fashionable: New Sartorial Languages from Russia and China – Hazel Clark (Parsons School of Design, USA) and Alla Eizenberg (Parsons School of Design, USA)
13. Body Mapping: Cross Cultural Influences in the Studio – Jenny Hughes (University of the Creative Arts Rochester, UK)

Weight0,644 kg
Dimensions16 × 24 × 1,5 cm

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Publication date

August 2021





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Rethinking Fashion GlobalizationRethinking Fashion Globalization

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