On Friday evening 9 August 2019, the Kunsthal Rotterdam launched a limited edition T-shirt in collaboration with high-end streetwear label Off-White ™. The Kunsthal x Off-White T-shirt is a response to “Street Dreams: How Hiphop took over Fashion”, an exhibition in collaboration with the HipHopHuis and guest curator Lee Stuart, about hip-hop and its influence on fashion and lifestyle.
The creations of Italian designer label Off-White form a bridge between streetwear and high-fashion. This lifestyle brand was founded in 2013 by Virgil Abloh, who works as the creative director of Kanye West. Off-White is well-known for its urban look, graphic prints and their iconic pattern with diagonal stripes.