How does the product range on DMGS come about?

Dutch Museum Gift Shop cooperates with museums. These museums themselves determine which products they place on the website, whereby they receive advice from DMGS.

DMGS “curates” the products: we can choose to manually place products higher or lower in the catalog view or make them featured. Criteria are:

  • How new is the product – newly placed products are often higher in the ranking than older products.
  • Topicality of the product – for example, is there an exhibition in one of the participating museums that relates to the product.
  • Special days – around Father’s Day, for example, we will pay more attention to products for fathers.

Related products are also shown for products. These related products are automatically selected based on the match with the product viewed – or have been manually linked to this product by us.